Sunday, September 25, 2011
Magnet Releasing: expect the unexpected
Every once in a while, a studio or distributor catches on and really makes a bang in the horror genre. We had Universal Studios in the 1930s, AIP in the 1950s and '60s, Hammer in the '60s and '70s, New Line in the '80s, Artisan/Lionsgate in the 1990s-2000s and Anchor Bay for years.
Magnet Releasing, the genre arm of Magnolia Pictures, is making a case to be among this grand tradition.
You may have heard of some of the films Magnet has brought to audiences: "Hobo with a Shotgun," "Black Death," "13 Assassins," "I Saw the Devil," and "Rubber" are among the best genre films I've seen in a long time. And Magnet still has "Tucker and Dale vs. Evil" now on video on demand and select theaters Sept. 30.
The average movie-goer might not care about having a distributor that consistently pumps out quality products. Sure, if it's a Disney movie or the newest Dreamworks film, that has some added cache, often rising on past success to bring in an audience. It's hard to trust someone new. And if the only movie Magnet has distributed was the awful "Survival of the Dead" then I would be a doubter. Hey, if you had a chance to put out a George Romero film you probably would, too. Even if it sucked.
Right now, I'm telling you, I believe in Magnet and will continue to seek out films from this company. Any distributor that takes a chance on a movie such as "Rubber" deserves my attention.